http://www.performcom.com en-us ℗ & © Scott Madlener The evolution of online advertising known as advertising 2.0. Scott Madlener Discussions about the evolution of online advertising known as advertising 2.0. Scott Madlener hosts an ongoing discussion about rich media, video, video banners, commerce, secured banners, commerce banners and the online advertising models and industry. Additional topics will look at the impact of web 2.0 techniques and their impact on creating smart, empowered banners that incorporate user experience and direct response. Discussions about the evolution of online advertising known as advertising 2.0. Scott Madlener hosts an ongoing discussion about rich media, video, video banners, commerce, secured banners, commerce banners and the online advertising models and industry. Additional topics will look at the impact of web 2.0 techniques and their impact on creating smart, empowered banners that incorporate user experience and direct response. Scott Madlener madlener@epcg.net No Scott Madlener of Performance Communications Group discusses the Advertising 2.0 ad model vs. the current ad model. Scott Madlener 5:04 Advertising,banner,business,model,PCG,advertiser http://communications.isat-tech.com/media/isat/podcast/model.mp3 Scott Madlener of Performance Communications Group discusses the Advertising 2.0 ad model vs. the current ad model. The current advertising model is dysfunctional with the advertiser not being involved at the point of view. The Advertising 2.0 model allows the advertiser to reclaim their power for better results. Mon, 18 Aug 2008 13:07:16 CST 850@http://communications.isat-tech.com/media/isat/podcast/model.mp3 The power of Advertising 2.0 banners. Scott Madlener 5:13 Scott Madlener, Advertising, Internet, Buisness, Discussion, Chicago, http://communications.isat-tech.com/media/isat/podcast/calltoaction.mp3 Scott Madlener of Performance Communications Group discusses how Advertising 2.0 banners are empowered to complete the desired call to action in the banner and eliminate the need for a click through. Sponsored by PCG's Advertising 2.0 Internet Secured Application Technology platform, ISAT. Wed, 23 Jul 2008 12:38:24 CST 853@http://communications.isat-tech.com/media/isat/podcast/calltoaction.mp3 The evolution of online advertising known as advertising 2.0. Scott Madlener 3:00 Scott Madlener, Advertising, Internet, Buisness, Discussion, Chicago, http://communications.isat-tech.com/media/isat/podcast/advertising_1.mp3 Discussions about the evolution of online advertising known as advertising 2.0. Scott Madlener hosts an ongoing discussion about rich media, video, video banners, commerce, secured banners, commerce banners and the online advertising models and industry. Tue, 15 Jul 2008 13:18:19 CST 842@http://communications.isat-tech.com/media/isat/podcast/advertising_1.mp3 The difference between online advertising and traditional advertising and the Viewer Attention Window (VAW). Scott Madlener 4:17 Scott Madlener, Advertising, Internet, Buisness, Discussion, Chicago, http://communications.isat-tech.com/media/isat/podcast/online_vs_traditional.mp3 Scott Madlener of Performance Communications Group discusses the Viewer Attention Window (VAW) as it differs between online advertising and traditional advertising. Sponsored by PCG and their Advertising 2.0 Internet Secured Application Technology platform, ISAT. Wed, 04 Jun 2008 11:11:49 CST 852@http://communications.isat-tech.com/media/isat/podcast/online_vs_traditional.mp3